“There is a big lesson we’ve learned here [at Netflix], which is that the ideal execution of an idea can be twice as effective as a prototype, or maybe even more. But the ideal implementation is never ten times better than an artful prototype. Polish won’t turn a negative signal into a positive one. Often, the ideal execution is barely better than a good prototype, from a measurement perspective. Embracing this simple, battle-tested heuristic can free an innovator to move incredibly quickly by removing extraneous detail in the testing process.”
How We Determine Product Success, John Ciancutti, Vice President of Personalization Technology @ Netflix
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